and thus begins everyone's mad dash to redesign their site

With the release of the Eyetrack III research will come an onslaught of site redesign. If it appears that many sites appear changed in the weeks and months to come, this research may be the reason why. Three column designs will be shifted or possibly even traded in for two column designs, depending on how the interface designers interpret the data. Unfortunately, your eyes have already left this post and headed farther down the page...